The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
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| Management number | 232017979 | Release Date | 2026/06/18 | List Price | $15.45 | Model Number | 232017979 | ||
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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. Read more
| ISBN10 | 1137502037 |
|---|---|
| ISBN13 | 978-1137502032 |
| Edition | 2015th |
| Language | English |
| Publisher | Palgrave Macmillan |
| Dimensions | 6.5 x 0.75 x 9.75 inches |
| Item Weight | 15.3 ounces |
| Print length | 263 pages |
| Publication date | June 15, 2015 |
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